I build fictitious brands for fun.
say hello to tellr—a brand built for storytelling—made in two (very long) weekends using Mac’s Preview and Pages applications.
it started with an idea…
to create a clothing brand for storytellers.
but first, I needed a logo…
time to narrow it down…
I couldn’t decide, so I switched gears…
what about the brand’s look and feel?
I knew I was close, but not there yet.
time to focus on the brand’s purpose… stories worth telling.
stories that would pull on the audience’s heartstrings…
stories that would express humanity in its purest form.
now it was time to build something tangible…
because at tellr, you’re not just wearing another piece of fabric…
you’re wearing a story.
introducing…
